This is The Concord Cheese Shop. And this is Peter Lovis, the owner. After 52 years in business, Concord Cheese Shop has created quite a name for themselves. They’ve got four cheesemongers. Last summer, Peter was inducted into the Guilde Internationale des Fromagers. When it comes to having a favorite cheese, they’ve got a strict policy. “We don’t play favorites.” They even have an annual parade, where you can see a gigantic wheel of cheese roll through the streets of Concord. “792 pounds to be exact.” “Seriously.” They use Constant Contact to connect with cheese-lovers everywhere. Their can’t-live-without feature is… “The drag-and-drop editor. So good!” This is the Concord Cheese Shop. And they’ve got a sharp online marketing game. Because they’ve got us.